Public relations (PR) is the practice of managing the flow of information between an organization and its publics.(Source: Wikipedia)
In past 1 week I happen to notice quite amazing PR generated by organisations or atleast attempt to do so !! The most buzzing event of this week... atleast for me.. was Schumi's return!! ppl got crazy... i didnt... i went wild... jumping here nd there nd shouting to the pt tht folks thought tht I had lost it!! but well thts a different story... Ppl strtd givin out info to each other.. Facebook was abuzz... News channels were abuzz tht night... newspapers too.. even today TOI has a 3/4th pager on Schumi... tht helped Ferrari generate massive PR and got a spark to their dismal championship campaign so far. The sponsors wud b happy.. the investors wud b happy.. looking at the public interest generated... Schumi's return no doubt gr8 for thr sport but... even better.. it made a lot of business sense.
Now few more events closed to home... Anilbhai... yeh .. telecom walla... he has been all other the media's channels... After the emotional bombshell at AGM... he has been giving news bites every where possible... I dnt want to discuss whether his pt is right or not (though i believe he was hard done by) .. but he was able to generate significant PR... every newspaper carried a full pager direct interview vth him... he might hav got sum success vth wot he wanted to generate!
Now getting more closer to home... Mumbai's Taxi's ... sum loocha goin on @ airport... but our dear MM newspaper... they carried a series for 3 dayz back to back... to compare black-yellow taxi's.. cool cabs.. nd meru cabs... concentrating on the pt tht Meru's r cleaner neater.. nd taxi r filthy n smelly... well not tht v agree or not agree.. but gr8 PR for Meru cabs... i wud say chance pe dance... mostly not a free PR.... most of the newspapers walla are paid well (thts wot i was enlightened by AK-frm fmcg to banking products walla)
So.. the Pyaar vth PR continues and how brands fight for every space available...
