Marketing physcology

in my locality i hav 3 odd general stores.. FS, FK n BB..

FS positioned itself as premium .. catering to upper middle class n higher class audience. So the products stored had huge vareity... apart frm the general day to day items.. it stocked imported chocolates n stuff... diet farsan.. n stuff... vth barcode payment counter..

FK was a normal general store vth normal items... but aft the advent of FS.. it underwent a major renovation n tryed to reposition itself to giv competition to FS... but the product they stored didnt match FS... wot happend is tht ppl strt percieving it as a high end store n were reluctant to go in... so they strtd goin to BB.. vch is a very basic store... ppl strtd precieveing the normal mrp items also to b costly there n hav frequented BB... upper middle class ppl kept goin to premium store FS.. n.. FK has strtd loosing ground..