More than what meets the eye !!!!

Yesterday nite v had oscars - mother of all awards in motion picture industry... Slumdog millionaire won a landslide 8 awards in various categories including picture & director.. our very own A R Rehman won it for superb original score!! no wonder the movie is gettin all the accolades it is!!!

But it puts 1 question to me... y slumdog only... and not other movies like chak de, lagaaan... vch show india in its other... more beautiful shades... my frnd has also raised this question in his post.

One of the conspiracy theory i can think off is... India is the nxt BIG thing in the world... the huge potential market not withstanding the financial crisis... makes india very attractive... oscars to a movie based out in india can expose indians to foriegn genre of movies.. ppl wud also want to queue up for other international flims vch mite find it a difficult goin in western countries... basically it jst opens up a potential market...

v can draw parallel's vth indians winning beauty contests a decade ago... ash, sush, etc etc... had won major contests close to each other... tht opened up indians to beauty and beauty product... n then started the journey of big names into india...

I dont say tht Slumdog didnt deserve to win... it sure did... but so did past flims... there can surely be more than what meets the eye !!!

Marketing physcology

in my locality i hav 3 odd general stores.. FS, FK n BB..

FS positioned itself as premium .. catering to upper middle class n higher class audience. So the products stored had huge vareity... apart frm the general day to day items.. it stocked imported chocolates n stuff... diet farsan.. n stuff... vth barcode payment counter..

FK was a normal general store vth normal items... but aft the advent of FS.. it underwent a major renovation n tryed to reposition itself to giv competition to FS... but the product they stored didnt match FS... wot happend is tht ppl strt percieving it as a high end store n were reluctant to go in... so they strtd goin to BB.. vch is a very basic store... ppl strtd precieveing the normal mrp items also to b costly there n hav frequented BB... upper middle class ppl kept goin to premium store FS.. n.. FK has strtd loosing ground..